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Assure vs. Ensure vs. Insure
(This tip last ran in an E-Newsletter in late 2009. It created so much discussion that new comments are still coming in! See Assure vs. Ensure vs. Insure. We realize that the distinctions between these words are not always quite so clearly delineated as presented here and there is overlap in some dictionary definitions. However, most people found this very helpful. That's why we thought it would be a good time to reissue this Grammar Tip.)
The three words, assure, ensure, and insure, are often confused so here are the definitions along with some examples to help clarify the distinctions for you.
 Assure: to promise or say with confidence
Example: Let me assure you that I will be at the meeting at noon.
Ensure: to make sure something will/won’t happen
Example: To ensure my family’s safety, I have installed an alarm system.
Insure: to issue an insurance policy
Example: I will insure my home with additional fire and flood policies.
Due to the E-Newsletter's large readership, we are unable to respond to individual English usage questions.
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Pop Quiz
Choose the correct word in each sentence. Scroll down to view answers.
1. I assure/ensure/insure you that I have been honest about the money I spent.
2. I will assure/ensure/insure my car as required by law.
3. Mauricio saved money from every paycheck to assure/ensure/insure he could buy gifts for his family at the end of the year.
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Pop Quiz Answers
1. I assure you that I have been honest about the money I spent.
2. I will insure my car as required by law.
3. Mauricio saved money from every paycheck to ensure he could buy gifts for his family at the end of the year.
 Wordplay
Thank you to Sandra and Lyndall for submitting these riddles. Scroll down to view answers.
1. Johnny's mother had three children. The first child was named April. The
second child was named May. What was the third child's name?
2. There is a clerk at the butcher shop, he is five feet ten inches tall and
he wears size 13 sneakers. What does he weigh?
Learn all about who and whom, affect and effect, subjects and verbs, adjectives and adverbs, commas, semicolons, quotation marks, and much more by just sitting back and enjoying these easy-to-follow lessons. Tell your colleagues (and boss), children, teachers, and friends. Click here to watch.
Wordplay Answers
1. Johnny
2. Meat
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