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Assure vs. Ensure vs. Insure
The three words, assure, ensure, and insure, are often confused. All three words share an element of "making an outcome sure." However, rather than using these words interchangeably, I'd like to point out the unique aspects of each word so that you can use them to communicate your intention clearly.
Assure is to promise or say with confidence. It is more about saying than doing.
Example: I assure you that you'll be warm enough.
Ensure is to do or have what is necessary for success.
Example: These blankets ensure that you'll be warm enough.
Insure is to cover with an insurance policy.
Example: I will insure my home with additional fire and flood policies.
Especially in American English, what you insure is a business transaction. What you ensure results from your personal efforts.
Due to the E-Newsletter's large readership, please submit your English usage questions through GrammarBook.com's "Grammar Blog." |
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Pop Quiz
Choose the correct word in each sentence. Scroll down to view answers.
1. I assure/ensure/insure you that I have been honest about the money I spent.
2. I will assure/ensure/insure my car as required by law.
3. Mauricio saved money from every paycheck to assure/ensure/insure he could buy gifts for his family at the end of the year.
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Wordplay 
Thank you to Sandra and Lyndall for submitting these riddles. Scroll down to view answers.
1. Johnny's mother had three children. The first child was named April. The second child was named May. What was the third child's name?
2. There is a clerk at the butcher shop, he is five feet ten inches tall and he wears size 13 sneakers. What does he weigh?
Pop Quiz Answers
1. I assure you that I have been honest about the money I spent.
2. I will insure my car as required by law.
3. Mauricio saved money from every paycheck to ensure he could buy gifts for his family at the end of the year.
Learn all about who and whom, affect and effect, subjects and verbs, adjectives and adverbs, commas, semicolons, quotation marks, and much more by just sitting back and enjoying these easy-to-follow lessons. Tell your colleagues (and boss), children, teachers, and friends. Click here to watch.
Wordplay Answers
1. Johnny
2. Meat
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